Claire's Accessories - Case Study

Merchandising – Claires Accessories

Implementing Planograms, Sales & Product Recall merchandising –

Service Innovation Group completed a full merchandising overhaul in Claire’s Concessions in Europe. From initial set up of shop concessions, to twice weekly visits to merchandise fixtures and drive sales in high turnover retailers.

The SIG team implement planogram changes, sales and product recalls and acts as the main point of contact between Claire’s in the UK, and the store management team.

Our dedicated account management team communicate performance with real time reporting and insight through our Celero Cloud reporting suite.


Over 22k visits completed each year to Claires concessions

Average 20% increase in on shelf availability after each visit

98% planogram compliance across all store fixtures

Circa 92% availability of key lines post visit

Over 1000 photographs audited each week

Individual stock level monitoring for best selling products

Building relationship’s with store team to enable advocacy.

New concession set up and ongoing merchandising

Seasonal implementation and secondary temporary displays

To find out more about what we do for Claires in Europe get in touch with our experienced team today!

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