We pride ourselves on understanding your business and the tailored solution required to meet your needs. Every client has a dedicated hand picked Client Service team that is working hard to implement the best solutions for all of your projects whether it is a planned check & fix, a new product installation or an unplanned product recall.


Strong customer relationships are built on the foundation of outstanding customer service, and at SIG we love nothing better than to delight our clients. We do this through really getting to know you, your short and long term needs, going the extra mile and providing you with quick response solutions whenever you encounter a bump in the road.


As a business we are proud to invest in the very best tools in the industry for the job, utilising first class technology and sophisticated systems: SIG’s cloud hosted reporting system ‘Boost’ provides our clients with live data visibility & bespoke reporting and we use industry leading planning systems to ensure that our calls files are efficient, cost effective and agile.


Service Innovation Group makes the difference in field marketing solutions. 50 years of experience in an ever changing and challenging sector makes Service Innovation Group UK the perfect partner to deliver economic success in field sales and marketing activities for our clients. Service Innovation Group UK provide target orientated analysis and flexible, measurable and sustainable quality and the point of sale that allows our clients to steer their field marketing activities in the most strategically aligned and economically successful way.

  • Syndicated Team
  • Merchandising
  • Replenishment
  • Product Recall
  • POS Implementation
  • Mystery Shoppers
  • In Store Training
  • In Store Activities
  • Field Sales
  • Audits

We provide our clients with both results and unrivalled client services, together with insight and innovation. We understand that total flexibility is a key requirement for field marketing.


Our goal is to help you grow your business so that we retain yours, the average SIG client relationship duration is 9 years – this is something we are proud of and work hard to maintain. We ensure that customer experience, flexibility, action and insight remain at the heart of everything we do.


Our tailor made solutions include Strategic & dedicated sales teams, tactical support through merchandising, POS placement, audits & compliance and experiential activity via mystery shop, product demonstrations, staff education & training.



With the current issues the world of retail faces every day, the role of field marketing agencies gets more and more important.  The Service Innovation Group (SIG) is happy to offer a variety of marketing solutions to small and big businesses across Europe. Our services are aimed at enhancing your product or brand awareness and helping you develop long-lasting relationships with customers. We know how to increase sales and win customers’ loyalty, and we are ready to share our knowledge and experience with you. By analyzing your business and applying various marketing strategies and tools, we can get your business out there and make it successful.


SIG professional field marketing services include a wide range of tactics, strategies, and tools that we use to transform your business and enhance your marketing practices. By using our services, you will be able to reduce costs, receive target-oriented analysis, effectively promote your products, and improve client management. SIG services include:


If you are looking for reputable marketing companies in the UK that would help you get more sales, increase productivity, and make your consumers feel more connected and loyal to your brand, SIG is what you need. We are one of the leading field marketing agencies in Europe, and we are ready to take your business to a new level. Give us a call today, and prepare for exciting big changes.

Merchandising & Replenishment

Working at your store, we will ensure you use space efficiently, and all displays look attractive to customers. By means of correcting pricing and perfect products set up, you can greatly increase your sales and get the most of impulsive buys. Our retail field marketing techniques also include making sure in products availability and promotion compliance as your retailers’ success can have a huge impact on your business success as well.

POS Implementation

Our team of POS specialists takes care of promotion campaigns which ensure fast and high response rate. Our RS experts will work on site and prepare all POS materials to help you succeed in your POS implementation. You will be informed about each step in detail to make sure this process does not become a drag on your operations.


To increase transparency, productivity, and efficiency, we constantly measure results. This includes ensuring the correct share of space, appropriate stock level, promotional compliance, and other. Audits can provide you with valuable business insights and analyze the effectiveness of the chosen marketing strategy and tools. Every day, you can receive real-time reports from every location.

In Store Activities

SIG provides experienced, results-driven, and strategically focused teams that are supported by the latest technology. The teams help to identify needs, train and mobilise large groups of staff to meet tight deadlines.

Product Recall

Whenever your products get recalled, we guarantee fast and professional response. It will help you keep up the good reputation of your brand and have minimum disruption to your work.

Mystery Shoppers

This method allows measuring your customers’ experience/interactions with your products or services. Measuring in-store actions helps to achieve sales objectives and allows to always stay one step ahead of your competitors.

Field Sales

With a team of field sales, you will be able to build long-lasting relationships with key store staff/contacts and encourage brand advocacy, which will result in more sales.

Syndicated Team

Our team of retail specialists will work on various sales associated tasks to make sure you reach your sales target.

In Store Training

Your staff can learn, practice and even improve sales with in-store training. We provide training on products, documents, technology, legal or governmental requirements.

We’re Really Proud!

For us, innovation begins with analysis, research and consultation. This, along with our operative service components, ensures we transform your business processes, and have a lasting effect on your product and service sales. Wherever they are in Europe.