First class merchandising services
Service Innovation Group is one of the leading award-winning merchandising agencies in the UK. We educate all of our teams on in-store processes and retailer-specific terminology.
We help teams to understand the detail so that our merchandisers are clear about what can be achieved in-store whilst following retailer guidelines. And what level of flexibility does store management have. We incorporate everything from how to print a shelf edge label, to how to achieve the maximum in-store presence.
Product placement and availability has a direct link to sales.
Our in-store team of retail experts have deep knowledge and understanding of store disciplines and supply chain systems. This generates trust with retail store colleagues to allow them to provide key interventions at store-level.
Result – satisfied shoppers and outstanding Client ROI by ensuring on-shelf availability through book stock error corrections, build and optimisation of day 1 promotional displays that drives accurate on-going replenishment algorithms, filling on-shelf gaps, and supporting new product launches and range review re-lays.
Our positive interventions are converted into robust ROI calculations to generate client and retailer confidence and build long-term strategic partnerships.
Our reporting templates are tailored to meet our Clients’ differing needs and priorities and is all managed through our patented REPORTING SYSTEM
- Fixture merchandising
- Product merchandising
- Range reviews
- Planogram compliance
- Check and fix
HOW A BRAND ENSURED MERCHANDISING EXCELLENCE WITH OUR TEAM
The SIG syndicated merchandising team were briefed to support a new Health & Beauty product launch into a key trial and penetration driving retailer with 99p trial price.
Objectives were to ensure the Re-lay was completed on time, POG compliance, Promotional SELs sited and Day 2 availability
Visits were actioned the day after Range re-lay.
100% of relays were completed on exit vs 94% on entry.. 98% were POG compliant on exit vs 87% on entry with stock issues driving non-compliance in exception stores.
Our Interventions of additional relays and merchandising of 432 units delivered Incremental of revenue = £1283 by Day