POS implementation

The leading experts in point of sale marketing in the UK

Manufacturing a top-notch product is not enough to make a huge profit. It is the way you promote and advertise it that really drives the sales. Point of sale promotion is one of the most important aspects in the marketing mix. Can’t seem to find your target group? Don’t understand why customers just walk by your product? That’s where we come in! Our devoted team of POS retail specialists will audit your marketing campaign and develop the right strategy to make your product stand out on the shelf.

What is POS marketing?

Point of sale marketing is a set of techniques designed to encourage customers to buy products they see in a store. The most popular POS marketing tools include:

  • Signs & Displays
  • Banners & Posters
  • Samples & Demos

If applied correctly, these techniques can draw the customers’ attention away from the competitors’ products significantly incrementing your sales. We specialise in effective POS implementation that is guaranteed to give your promotion campaign a boost and put your product into the spotlight.

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Service Innovation Group POS specialists are well-experienced in the field.

Rest assured: your promotional campaign is in good hands! We guarantee the fastest response rate no matter how many stores need to be covered. Our POS services include visiting stores, building POS materials and siting them in primary locations, as well as making sure your products are always in stock to support and maximize the sales everywhere. We work hand in hand with some of the biggest retailers in the UK. Long-term connections with the stores give us an edge over competitors and help us gain additional space for extra shippers displays and clip strips barkers for our clients.

Benefits of POS promotion

POS promotion can provide you with the numerous opportunities and advantages. Let us discuss some of them:

  • POS promotion gives your product more exposure
  • It is an effective way to inform customers about new offers and deals
  • It creates a more aesthetically pleasing display that instantly attracts attention
  • POS marketing increases the product’s credibility and makes it look more high-quality
  • It provides comprehensive information without being intrusive
  • It builds up your brand
  • It increases customers’ loyalty

The combination of all these factors gives you the ultimate benefit – it encourages customers to choose your product among the array of alternatives giving you increased revenue and leaving your competitors in the dust.

Let’s add an exciting twist to your promotion campaign that will give customers an incentive to choose your product over dozens of others!

POS marketing is not a new approach. It has been around for years implementing simple techniques for the best display design and positioning to promote sales. What sets us apart from our competitors? Service Innovation Group provides marketing services with a personal touch. New products pop up every day making it harder to retain customers’ attention for long. SIG experts know what consumers want.

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Kim Astle | Service Innovation Group UK

Kim Astle

Kim is our Client Services Manager for Compass Group. She has more than 18 years experience in sales and field marketing working across the grocery, convenience, wholesale and food service channels. She has worked with multiple brand leading companies specialising in FMCG.


Tracey Banks | Service Innovation Group UK

Tracey Banks

People are our key strength and without doubt the shining USP of SIG’s business. With 20+ years of managing a range of field teams each with a unique set of skills Tracey understands what it is required to maintain and develop this precious resource, which is central to delivering excellence for our clients.

Mariana Charalambous | Service Innovation Group UK

Mariana Charalambous​

After spending some time working in the Recruitment industry following university Mariana joined Service Innovation Group in 2008, working her way up to current role as Client Services Manager. During her 11 years working for SIG she has gained experience within various areas of the business, largely working closely with numerous clients managing all of their field marketing needs, short and long term, through a variety of in store activities and projects to achieve maximum end results.

Laura Bailey | Service Innovation Group UK

Laura Bailey

Having worked in the industry for 15 years, Laura has a wealth of Field Marketing knowledge and experience and has managed many field sales and merchandising teams of various categories and scales. With a passion for number crunching and going above and beyond expectations, Laura is well placed to deliver outstanding results for SIG clients.

Valerie Van Bever | Service Innovation Group UK

Valerie Van Bever

Throughout my professional career of 25 years, of which 11 years at SIG, I’ve occupied several positions in international project management, business development, HR and operations management. I’m an enthusiastic negotiator and communicator, multilingual (NL – FR – EN – GE) and very flexible. Moreover I’m a very competitive and result driven people manager with passion for Field Marketing

Janine McGarry | Service Innovation Group UK

Janine McGarry

With over 5 years expertise gained in the mobile technology and field marketing industry, I joined SIG in late 2017 to lead the delivery of tactical client solutions across multiple brands in retail. Investing time to understand the core values and objectives of each of my clients is an approach I have always been very passionate about, ensuring excellence and high satisfaction from the final results.

Paula Goddard | Service Innovation Group UK

Paula Goddard

Our diverse portfolio of long-term partners and projects is testament to our ability to bend, flex and bespoke our approach to deliver incremental value, away and beyond the usual field marketing remit. Our expertise, experience, knowledge and capabilities are not limited to the retailer aisles and we avoid the “one size fits all” approach by underpinning campaigns with specific technical, qualitative, quantitative reporting and recommendations that ensure a 360 degree, fully joined up sustainable solution that delivers an outstanding ROI and cements long-term partnerships.

Stewart Read | Service Innovation Group UK

Stewart Read

Stewart’s natural competitive nature ensures there is nowhere else he would rather be than leading from the front. An accomplished and proven Client Director, instrumental in the development of key accounts by building strong relationships and partnerships with key clients.

Rebekah Jones | Service Innovation Group UK

Rebekah Jones

A dynamic and strategic leader who motivates teams to deliver excellence across our client portfolio. An ingrained knowledge and understanding of the service business through years of successful client engagement. A fiercely competitive spirit and over 16 years of field marketing experience, winning new business, growing profitable organisations and developing exceptional teams and people across Europe.

Mohamed Ibrahim | Service Innovation Group UK

Mohamed Ibrahim

Being Sociable is a strength that helps Mohamed build new relationships and maintain existing ones. Chances are he is happy in outward-facing roles which require a high level of interaction and has built up a good network of contacts. Being Adaptable is all about the ability to cope with, and even embrace, change. This gives Mohamed an advantage as he is able to successfully adjust to changing goals and objectives at work, making him a flexible team member. In being Balanced Mohamed is usually calm in times of stress and difficulty. In the face of adversity, he is able to stay level headed and focused. Because Mohamed is Confident, he believes strongly in his own abilities. It’s a quality that helps him push himself, enabling him to go beyond his own expectations of success.

Jayne Jones | Service Innovation Group UK

Jayne Jones

Lives by the phrase the devil is in the detail – and applies this at work to fully understand every specific detail of client’s requirements, goals and objectives to ensure our tailored proposals add value and deliver the most effective solution for your Field Marketing projects, and campaigns.

Mark Owen | Service Innovation Group UK

Mark Owen

I have been with Service Innovation Group since January 2015 for one of the world’s largest technology brands. I started my career in the Forces (Army) and moved into Electrical retail in 1999 in a variety of Management positions. I transferred from shop floors to Field Marketing in 2008 as a Territory Executive and then onto leading a National Team of over 280 people for a major FMCG Confectionery brand. I have worked with some of the UK’s biggest brands and bring a wealth of experience in field marketing, product launches and people management.

Emma Jarvis | Service Innovation Group UK

Emma Jarvis

Having started her Field Marketing journey as a merchandiser 19 years ago, Emma has hands on experience across a multitude of roles in the field, contact centre, tactical and strategic management, working with some of the World’s leading FMCG and automotive brands. Emma uses this experience paired with a keen eye for detail, a relentless drive for improvement and a client centric approach to successfully lead teams in the UK and Europe for our Gift Card clients.

Tim Lark | Service Innovation Group UK

Tim Lark

As lover of all things fast and furious, Tim has applied the same ‘go hard or go home’ determination to his 18+ years with Service Innovation Group. By understanding how every part of the SIG ‘engine’ works, his leadership drives a talented team of field marketing experts towards client excellence and best in class results throughout Europe.