THE IMPORTANCE OF POS IMPLEMENTATION
Point of sale implementation and compliance are key elements of your marketing strategy and gives a fantastic return on investment and awareness of your brand by putting your product In front of potential consumers.
Ensuring that POS that you have spent time and money on is sited in the correct location in-store can often be overlooked where it is sent directly to the store to site, where it is all too often, missed, lost, or even damaged.
Sending your expensive point of sale directly to store rather than it being walked in can result in a 30% reduction in overall compliance, something to avoid wherever possible.
That’s where Service Innovation Group come in.
FULL POS MANAGEMENT AND PLACEMENT CAPABILITY
At SIG we understand and appreciate the value of point of sale, both as a significant financial investment and in the key role it plays in generating interest and brand cut through at the point of purchase.
We can manage and protect your POS life cycle from start to finish through offering a fully joined up and cohesive POS service from storage, re-packing, and shipping through to implementation, fill and compliance auditing.
We can optimise the lifespan and ROI of your asset through regular maintenance and replenishment and finally we pioneer eco-friendly recycling initiatives to generate new from old, supporting Co2 neutrality pledges in line with our status as responsible suppliers.
- POS implementation
- POS compliance
- POS removal
HOW A BRAND ENSURED KEY POS COMPLIANCE INSTORE
The SIG syndicated merchandising team were deployed to implement and fill specialist units to gain visibility and off-shelf sales of a high grocery RSP value, high margin, perishable Xmas line in the key period in the run up to Xmas.
The dedicated SIG Project Manager coordinated with Morrisons Seasonal Buyer, product manufacturer and POS manufacturer to ensure Stock & Units were delivered to store on the same day, protecting POS assets and ensuring fast build and optimising sales opportunity.
93% of units were built and filled by day 3 (early November) compared with 69% previous year without support.
Uplift of 24,628 units vs previous year due to earlier implementation, on-going replenishment and incremental displays.
Sell-out of all off-shelf stock by 3rd week December vs wastage of 4216 units previous year due to delayed implementation by store colleagues
Increased revenue = £115,024