HARNESSING THE POWER OF DATA
Data and insight made simple.
We take your on shelf availability data and Mi – our inhouse data, analytics, and insight solution then identifies opportunities within your data to create EPOS driven alerts, creating measured interventions at store level that are then sent down to our team’s devices through our inhouse technology Celero One
We remove the need for guesswork and costly project implementation by working with you to understand the stores that need support.
Intelligent field marketing.
Mi in Retail by Service Innovation Group can offer your brand the insight needed to instigate real change at store level by presenting real solutions to retail challenges, including –
Stock replenishment concerns and forecasting
On shelf availability
Strange sales patterns.
TARGETING THE RIGHT CUSTOMERS
Should you need to understand your target market further Mi by Service Innovation Group allows you to build a picture of your ideal customers and then identify segments you should choose to target them –
if you already know your target audience, then Mi can pinpoint other potential groups which are alike to expand reach and consumer base in areas you might not otherwise have considered.
Underpinned by fully searchable variables.
Once identified, our experienced field sales team can then reach potential new customers quickly, through our REACT rapid deployment teams.
SIG’s specialist team of field technical agents collect diverse, comprehensive, and accurate data sets that feed into a myriad of different applications and deliver cost effective geographical coverage to our high-end technical clients.
GIS, Ground Truth mapping and POI data is collected by our Team, is annotated, and quality controlled at source before feeding into the build and improvement of well-known and trusted mapping and routing applications used by millions of consumers daily across the globe.
We can provide accurate footfall and traffic data to provide quantitative and statistical analysis reporting and modelling for Agencies, Planning and Governmental use.
Our team are also experienced in collecting valuable data for AI and machine learning, a critical driver of smart business decision making processes.
- Field data collection
- Footfall and traffic counts
- GIS and ground-truth mapping
- POI annotation & management
- Inventory management
- Reporting and insights
- AI & Machine Learning
HOW A BRAND ENSURED DATA COLLATION AND QUALITY CONTROL USING OUR DEDICATED TEAM
The SIG specialist Tech team collected ground truth data from over 60 towns & cities across Europe to support the build of a mapping and routing application by a leading global tech company. 75 highly trained operatives spent 9 months collecting and Quality Controlling critical data and imagery. The management team managed the inventory of over $100k worth of equipment with zero losses.
The project was completed safely, on time and within budget with the Application rolling out early 2021
In addition they have directly supported several POI plotting and accuracy projects including mapping of EV charge location points.