Costcutter Festive Campaign
Now its October we can talk ‘Christmas’. Looking forward to seeing Costcutter’s Festive Campaign in stores. We’ve been actively working with our clients planning Christmas POS campaigns since April. Our experience delivering seasonal merchandising spans over 20 years.
The promotion, which runs from October to January 2019, includes sponsorship by Mondelez and Burtons Biscuits. It will focus on bringing friends and families together through great food and drink over Christmas and New Year.
To drive footfall, a national press and TV campaign will be launched, along with consumer leaflets showcasing the range of products and offers available. This will be supported in-store by a full suite of creative POS, full gondola end kit, recipe cards and wipe clean shelf barkers for staff to recommend products.
The Costcutter website will also feature a full Christmas campaign page with recipes on sharing snacks and meals, leftover ideas and cocktails, as well as advice on food and drink pairings, and a fun seasonal game. The symbol group’s social media channels will also give shoppers recipe inspiration and top tips on seasonal solutions.
Costcutter said the product ranges and promotions have been carefully put together to cater for the individual shopper personas identified in its Shopper First research programme and to meet the needs of individual local stores.
The symbol group said key product lines this Christmas will include a range of party food and a complementing selection of beers, wines and spirits. The collection has been expanded to include Co-op brand items such as gluten-free cocktail sausages wrapped in bacon, whiskey-flavour smoked salmon and free-from salted caramel profiteroles with chocolate sauce.
Alongside the traditional Christmas tipples of wine and fizz, Costcutter will also be offering an extensive range of craft beers and ciders, as well as a strong range of gins and whiskies to tap into the boom which has seen gin sales increase by 33% and whiskey 11% in 2017.
Jenny Leetch, brand manager at Costcutter, said: “Our campaign this year is all about ‘Bringing Christmas Together’ for our customers, whether that’s helping them to create the perfect party buffet or ensuring they have the ideal wines to complement their Christmas dinner. Alongside our excellent product lines and competitive offers and promotions, the campaign will also inspire and support shoppers through the busy festive period, with recipe ideas and shopper solutions available on our social media channels.”
Josie Chamberlin, owner of Costcutter Codicote, added: “Thanks to our excellent selection of beers, wines and spirits, and our regular wine and gin tasting events, our off-licence category is already hugely popular with customers, currently accounting for 22% of our weekly sales.
“We expect this to increase as we build up to Christmas, with shoppers taking advantage of our offers and promotions, often buying in bulk. We’re also anticipating gin to be a big hit again this year, with shoppers looking to impress their guests with an array of gin cocktails alongside the more traditional party drinks.”