pepsico case study

PepsiCo

Brief

Service Innovation Group were tasked by PepsiCo to distribute and install multiple display’s within Convenience and Wholesale retail between May – June 2021.

The displays ranged from FSDU & small POS items, to large scale Archways and front of depot installations.

Working with our distribution partner, SIG managed deliveries of POS, with a one day turn around time from delivery into our warehouse to our merchandisers to meet tight activity activation timelines.

Results

  • 780 visits completed
  • 100% execution of Archways in Spar
  • 95% execution of front of depot units in Wholesalers
  • 100% of FSDU’s located fully merchandised to plan
  • 100% of POS packs sited
  • The team provided valuable insight on competitor activity and retailer insight which was used to steer strategic decisions for following activities.

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