britvic in convenience

Convenience

Brief

Service Innovation Group were consulted to visit 7,315 convenience retailers to sell in through field sales, multiple brands for a leading soft drinks manufacturer in the UK.

Focus on North West, South East and Midlands with complete management of stock from wholesale depots across the UK.

Complete management of transfer orders and cash handling.

We recruited 25 field sales executives for this activity and fully trained them face to face in one central location prior to the activity taking place.

Results

  • 97% coverage, 7,123 independent retailers covered
  • 16,000 cases sold
  • 3,235 deals sold across all 7,123 stores – a strike rate of 47% across all brands
  • 8,583 new distribution points across several different brands
  • 95% of all dump bin POS sited on exit
  • 87% of shelf barkers sited on exit

We’d love to hear from you and discuss your convenience objectives.

If you’d like to know more about any of our services including how we can help you win in convenience – do not hesitate to get in touch with our experienced team

Contact us