claires case study



Service Innovation Group complete full merchandising in Claires Concessions in Europe, from initial set up of the shop concession to twice weekly visits to merchandise fixtures and drive sales in high turnover retailers.

The Service Innovation Group team implement planogram changes, sales and product recalls and acts as the main point of contact between Claires in the UK, and the store management team.

Our dedicated account management team communicate performance with real time reporting and insight through our Celero Cloud reporting suite.


– Over 22k visits completed each year to Claires concessions

– Average 20% increase in on shelf availability after each visit

– 98% planogram compliance across all store fixtures

– Circa 92% availability of key lines post visit

– Over 1000 photographs audited each week

– Individual stock level monitoring for best selling products

– Building relationship’s with store team to enable advocacy.

– New concession set up and ongoing merchandising

– Seasonal implementation and secondary temporary displays

To find out more about what we do for Claires in Europe get in touch with our experienced team today!

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