blackhawk network case study

Blackhawk Network

Brief

Blackhawk Network required dynamic seasonal coverage across key trading dates and consulted Service Innovation Group to provide a national field sales team of over 300.

Blackhawk Network wanted increased merchandising visibility across key retailers leading up to the key seasonal trading period of Christmas visiting 6,000 outlets.

Service Innovation Group scheduled one-off, monthly, and weekly coverage whilst utilising retailer sales data to focus on sales opportunities, to drive our teams to the right stores at the right time.

We visited retailers including Aldi, Boots, Co-op, Morrison’s & Independents.

Blackhawk Network Achievements

  • 99.5% Coverage – 14,299 visits
  • Average of +42% compliance improvement entry to exit
  • 97% exit compliance
  • Additional orders taken in 8% of stores
  • FSDUs walked into 1,317 stores – 93% exit compliance
  • Removal of delisted stock & POS in all stores
  • Fixture and damage updates captured
  • Day 1 Promo compliance status reports

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