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Welcome to the Service Innovation Group Blog. You’ll find all kinds of useful content below. From understanding Field Marketing and how it benefits brands and retailers, to understanding what type of strategy for field sales works best. From merchandising and POS compliance, retail training and development and much more.

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What Is Field Marketing?

A very good question and one that we get asked ALOT. Field Marketing put simply, is the most important part of your marketing strategy. There, we have said it. A big claim? Getting your product…

Why do I need Field Sales?

Field sales support is adjusting to a post-COVID retail landscape. Way before COVID-19 affected our lives back in early 2020, retailers across the UK were already reducing shopfloor headcount - this of course meant less…

What are the different types of Field Marketing?

Field Marketing covers a broad spectrum of disciplines. What are the different types of Field Marketing /As a full-service agency, Service Innovation Group have you covered with our highly skilled field sales teams. For over…

Service Innovation Group – Award

Retail Tech Insights recognises Service Innovation Group with Award. We are very proud to announce that Service Innovation Group has won an award by Retail Tech Insights publishing as one of the Top 10 Merchandising…

We are Carbon Neutral

Service Innovation Group UK is a Carbon Neutral Business Respecting the planet and supporting a more sustainable future is something we take very seriously at Service Innovation Group, and we know it’s front of mind…

How to improve retail merchandising

How to improve retail merchandising How do you improve retail merchandising for your brand? Many brands struggle to compete and improve retail merchandising for their business in an ever-changing retail environment. Ensuring that your merchandising…