Field Marketing insights from our Blog

Welcome to the Service Innovation Group Blog. You’ll find all kinds of useful content below. From understanding Field Marketing and how it benefits brands and retailers, to understanding what type of strategy for field sales works best. From merchandising and POS compliance, retail training and development and much more.

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Welcome to the Service Innovation Group Blog. You’ll find all kinds of useful content below.

From understanding Field Marketing and how it benefits brands and retailers, to understanding what type of strategy for field sales works best.

Our Latest Insights:

The Vital Role of Postal Locker Maintenance

The Vital Role of Postal Locker Maintenance: How a Field Sales Agency Can Be the Solution

What Is Field Marketing?

A very good question and one that we get asked ALOT. Field Marketing put simply, is the most important part of your marketing strategy. There, we have said it. A big claim? Getting your product…

Visual merchandising and your brand

Visual Merchandising or simply merchandising, is the promotion of the sale of goods, especially by their visual presentation. Covering aspects such as the visual display of the item, its in-store location and how the…

The Metrics That Matter

What are metrics that matter to get results in Field Marketing? The following metrics are important to field marketers: Number of visits attended, Cost per visit, revenue per visit, conversion rate, net revenue generated from…

Boost Your Brand Visibility and Drive Sales

In today's ever-evolving digital landscape, it's easy to overlook the power of traditional marketing tactics. However, field marketing continues to be a force to be reckoned with, offering a personal touch and unparalleled brand visibility.…

Accreditations and Certifications

Accreditations and Certifications for 2022 and 2023 We've been working incredibly hard to add accreditations and certifications to our trophy cabinet, it's great to see how far we have come. Carbon Neutral Britain - Ensuring…

Global Field Marketing – Tips & Strategy

Global Field Marketing (GFM) is an effective way for brands and companies to reach customers and unlock growth in new markets in other countries. Service Innovation Group offers access to one centralised field sales management…

Retail Merchandising Tips

Seven Retail Merchandising Tips Consider Your Brand and Target Market First and foremost, all corners of your retail merchandising strategy should account for your brand values, ethics and target market. Therefore, your in-store experience, whether…

Grow with Merchandising Technology

The world of merchandising technology is constantly changing, and many new products will soon become available for consumers to experience. These products will be a huge step forward in merchandising technology. Here are some of…

POP and POS, what are they?

It is common to misunderstand the differences between POP and POS. As not only do they sound very similar, but they also share a lot in common. POP, or point of purchase, is the physical…

We are a Carbon Neutral Business

Service Innovation Group UK is a Carbon Neutral Business Respecting the planet and supporting a more sustainable future is something we take very seriously at Service Innovation Group, and we know it’s front of mind…

Service Innovation Group – Award

Retail Tech Insights recognises Service Innovation Group with Award. We are very proud to announce that Service Innovation Group has won an award by Retail Tech Insights publishing as one of the Top 10 Merchandising…

What are the different types of Field Marketing?

Field Marketing covers a broad spectrum of disciplines. What are the different types of Field Marketing /As a full-service agency, Service Innovation Group have you covered with our highly skilled field sales teams. For over…

Why do I need Field Sales?

Field sales support is adjusting to a post-COVID retail landscape. Way before COVID-19 affected our lives back in early 2020, retailers across the UK were already reducing shopfloor headcount - this of course meant less…